Aluf • Storytelling & Branding
Our Story
Welcome to Aluf • Storytelling & Branding, where we offer Consulting, Social Media services and workshops.
We aim to influence the business-social landscape by connecting it with our core values: authenticity, reciprocity, and humanity.
We provide practical, effective solutions, always emphasising the importance of enjoying what we do.
Join us in shaping a better future where fun and purpose go hand in hand.
Nice to meet you
Run Aluf
I am the founder of Boutique Company Aluf • Storytelling and Branding, with over 10 years of international experience and a passion for working with people. In the past year, I managed social media and branding for CyberArk, Advised 5 organizations through growth processes and community building, and provided over 100 one-on-one consultations.
Previously, I acted as Director of Operations and Content at Jolt Tech School, managing international leadership programs and guest lecturing at the Hebrew University.
How would I sum this up? I am a group facilitator, branding and social media expert, entrepreneur, and a people person.
Our specialties
Let's challenge our thinking
Let's make people feel
Let's invest in you
Now is the right time
What's in it for me?
1-hour consulting session: tools for instant work
What's in it for me?
1-hour consulting session: tools for instant work
Linkedin | CV | Interview Prep | Career Path | Mock Interview | Personal Branding
How do you stay in touch?📲
"We got first place in the job survey for best places to work".
1
Storytelling is our specialty.
2
We create organic innovative and relevant content.
Take the story of your organization or product to the next level. Here is the deal - we will pass it along as long as you explain it in the smallest detail.
Our experience includes writing content copy on various platforms, websites and newsletters. in addition, writing scripts for videos and filming them
3
Words have power.
To ensure that social media leads to the best results, they must be tailored, accurate and interesting. We must always define the desired results according to our needs to increase brand exposure. Sometimes starting with stories and organic growth is the best way to go.
Let’s enjoy a practical, engaging, and insightful experience
People always ask me how to expand my network.
Tell us about yourself.
It is the perfect combination of an excellent show, a fascinating story and a master storyteller.
CV workshop? An hour-and-a-half session on writing a personalised resume.
The assumption: We all have branding
It's all about LinkedIn.
We have 2 types of A one-and-a-half-hour workshop:
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Inbal Ezra, Cyberark
I worked with Run over the past year and a half on the social media platforms for CyberArk. We focused on creating videos and writing posts about events happening within the company and among our employees. Throughout our collaboration, Run demonstrated flexibility, adaptability, out-of-the-box thinking, and sensitivity in his professional writing. Moreover, he was always available and enthusiastically rose to every challenge.
It was an absolute pleasure to work with Run, both professionally and personally. He’s simply a joy to work with—attentive, open-minded, and full of excellent advice!
Dr Sharon Horsky, The Hebrew University
Thank you so much, Run, for your collaboration and professionalism! You made a significant contribution to the success of the teams in the L'Oréal competition finals.
Michal Unger Madar, Business Intelligence Developer, El-Al
You’re amazing, Run!
As someone who had the pleasure of working with you, I have to give you a huge thank you for the professional, focused, and excellent meeting packed with valuable insights and actionable tips to help me move forward. Thank you for dedicating your time to me. I highly recommend working with Run!
 LinkedIn Workshop |  CV Workshop |
|---|---|
 Branding |  Get ready for your next job interview |
 Interview Simulation |  Time and task management |
A taste from work
